Our Story

One afternoon, Joe Tuia'ana and his daughters came across a man in a suicide crisis. As Joe frantically thought about what he could do to help the man, he said a quick prayer:

“Please, PLEASE let this man know he’s loved.”

Joe had the feeling to open his arms to the man, as if to give him a hug, and he began to slowly walk towards him. Through tears, the only words Joe could offer the man were,

“I love you, bro.”

Joe loved the man off the ledge and they sat and held each other, crying, all while Joe repeated the words: “I love you, bro".

That moment turned into a movement called the

i love you, bro PROJECT.

Joe's experience on the overpass that brought his attention to the need for the I love you, bro project
The I love you, bro project advisory board
Joe Tuia'ana saw a need and founded the I love you, Bro project.
from China to Utah, Joe's experience was told around the world
It all started when Joe and his daughters were on their way to a basketball game
Joe's experience establishing the D.O.G.S. (Dads of Great Students) program was helpful to give him experience he needed to establish the i love you, Bro project

“A moment turned into a movement”

— Clint Betts - CEO, Silicon Slopes

WSHO awards Honorary Interfaith Chaplain to Joe Tuia’ana

Founder Joe Tuia'ana was recently awarded as a nationally credentialed Honorary Interfaith Chaplain from the World Spiritual Health Organization for his work in Suicide Prevention and Intervention with the i love you bro PROJECT!

Read about our founder, Joe Tuia’ana in Utah Valley’s Fab40

Interviews