“Changing the world, one Bro at a time” ~ Joe Tuia’ana, Founder & CEO

A 501(c)(3) nonprofit dedicated to men’s mental health, suicide prevention, and ongoing personal development.

Our Partners

“Most men live in quiet desperation.”

- Joe Rogan

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Our 2-fold Mission

1

To promote hope, wellness, and a better quality of life for all men, by addressing their mental health needs, social and emotional issues, and ongoing self-improvement.

2

To change the toxic social stigma shadowing men’s mental health by being a leader in educating, inspiring, and empowering men everywhere.

Company Sponsorships

Are you a company looking to support our organization? Click the button below to contact us about our sponsorship options.

Follow us on instagram @iloveyoubroproject

View fullsize Our 'Let's Grow Bro' men's workshop today was POWERFUL. Our topic was 'Anger Management' and our educator was NY Times Best-Selling Author Curtis Morley. He taught us all about emotions vs counterfeit emotions, particularly anger. 💚🤍🖤 Some quick
View fullsize Our feelings are as unique to us as our fingerprints - no one suffers or reacts to suffering the same way. "Comparison is the thief of joy". We don't need to "understand" someone to be able to validate that their experiencing p
View fullsize 💪🏽BRO MOMENT One of our bro's and his young men group had the awesome opportunity to serve in the downtown Salt Lake City community! They cooked up 80 hot burritos and handed them out with bottles of water to the less fortunate in the area. Mos
View fullsize 💯% Anyone relate?
View fullsize 🇺🇸Where facts and feelings meet: 💔 In 2012, we had more military deaths by suicide than by combat 💔 Military suicide rates are at a 10 yr high 💔 Up to 20% of military personnel deployed to Iraq and Afghanistan experienced a traumatic brain in
View fullsize It's heartbreaking to read all of the hate on social media right now - on both sides. Instead of justifying cruel and hateful speech, let's lean into grace and kindness. ..and sometimes grace and kindness can be not reacting, replying, or commenti
View fullsize You don't need to feel ashamed to talk about how you're feeling, bro's. If you're too uncomfortable speaking up about those things at home, come chat w us about them. No judgement, only connection. Our support groups offer: * A judgement-free sp
View fullsize Holding and keeping our feelings and emotions inside is like holding and keeping our leftovers in the fridge. We see the leftovers there. We smell it there. Each day, we move it to the back of the fridge. We forget about it. Eventually, it comes b
View fullsize My daughter just completed her 19 month church service mission to Oklahoma, and on the way to the airport her Mission President surprised her with his 'i love you, bro' baller band!
View fullsize I love you, bro's💙